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Jelly bounces across the pond

Jelly bounces across the pond

Producer Eri Panasci relocates to New York to open US office of Jelly, the London production/talent management company.

Jelly, the London-based design and animation studio that also represents top illustrators for print, OOH and digital campaigns, has opened a full-time presence in New York and dispatched its senior creative producer, Eri Panasci, to lead as EP.

Launched in 2002, Jelly functions as both a production company and artist management agency. On the commercials front, it represents a global roster of directors and creators who’ve produced animation and motion graphics for brands like Lacoste, Apple, Samsung, and adidas.

Panasci’s move to New York is also a homecoming; a Connecticut native she’s worked in New York, San Francisco and London for such media and advertising companies as McCann and Vice Media. “One of the things I’ll be able to do is provide a deeper level of service for our US clients from New York,” says Panasci, “and meld that with the Jelly model and culture. And being able to put a face to a name is always good.” The studio has lined up US representation with James Bartlett of Mr. Bartlett, whose initial brief will be to handle the East Coast.

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