Emotional Films Tell Unfinished Stories
Two new films, a mix of live-action and animation, tell the unfinished stories of people whose lives were taken by distracted drivers.
This powerful and heart-breaking campaign from TBWAChiatDay New York features a series of films which aim to tell the unfinished stories of people who have been killed by a distracted driver.
Distracted driving is currently responsible for nine deaths and over 1,000 injuries every day in the US - a staggering statistic that emphasises the truly devastating consequences of this growing issue.
"Each of these stories are aimed underscoring the incalculable loss of potential that comes with the loss of these lives, and the unfinished lives of all those killed by distracted driving."
Unfinished Stories is an animated film series created by Travelers Insurance that imagines the unrealised futures of real victims whose lives were tragically cut short by distracted driving. Working closely with the victims’ families to imagine what might have been for their loved ones, Unfinished Stories envisions those potential future chapters had the driver not been distracted, and the tragic accidents been avoided.
Launched this week were two powerful short films that detail the lives of 19-year-old Shreya Dixit [above], a gifted student and talented singer-songwriter, and 62-year-old Howard Stein [top], a self-taught master craftsman, who delighted in making furniture and goods for friends and loved ones. Both were killed in separate - yet equally-preventable - distracted driving incidents. They now join another film, which kicked off the series when it debuted in November, that tells the story of 19-year old Phillip LaVallee [below] who died in a distracted driving accident while out for run in his neighbourhood.
Each of these stories are aimed underscoring the incalculable loss of potential that comes with the loss of these lives, and the unfinished lives of all those killed by distracted driving.
- Agency TBWA Chiat Day New York
- Production Psyop NY, Lobo
- Post Production The Mill New York
- Editing Company Cartel, New York
- Agency Producer Sarah Haroldson, Kelly Sutton, Chris Klein
- Chief Creative Officer Chris Beresford-Hill
- Executive Creative Director Chris Rowson, Walt Connelly
- Art Director Alex Holm
- Copywriter Avi Steinbach
- Director Guilherme Marcondes, Jack Anderson
- Executive Producer Justin Booth-Clibborn, Luis Ribeiro
- Producer Adriane Scott-Kemp, Gabriela Leal
- Editor Andrew Nethery
- Animation Director Emma Verruno
- Head of Production John Doris, Clara Morelli
- Motion Graphics Designer Seokmin Hong
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