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Michelob: Call From Nature

Ian Pons Jewell helms this beautiful new spot [the director's cut of which is above] created by FCB Chicago which sees a horde of people reverting to nature and animal instincts as they're drawn to the light, and the natural ingredients of Michelob Ultra. 

With a series of actors channeling animalistic tendencies and making their way across, first, an urban landscape before his wide-open vistas, it's a different kind of beer ad...

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